JLM Wholesale, Inc. is a highly successful wholesaler of electronic locks, biometric readers, door hardware, and access control systems. They already had a functioning B2B e-commerce site when they approached Balanced Interactive to assist them designing a new web site who's audience would be small businesses and consumers.

Elocktronics is the name of they selected for the new site. They didn't have a logo yet and hadn't made any decision on how the site should look except that it needed to work well with the existing E-commerce system.

After meeting with some of the JLM Wholesale staff and reviewing the current JLM Wholesale web site, Balanced Interactive came up with several suggestions to make the site more customer friendly. These included easy to find utility links at the top of the page, popular product links in the header section of each page, a standardized search feature on nearly every page of the site, a "Vendor Quick Link" for customers who knew which companies products they needed or liked, and phone numbers at the top of each page.

Several different logo designs were developed by Balanced Interactive. The locking "e" logo was selected by JLM Wholesale staff because it reinforced their name. The simple logo design also works well with both in print and on the web.

After the Elocktronics web site was created, JLM wholesale was so pleased with the new design that the requested the Balanced Interactive adapt the same interface for their JLM Wholesale site. To make the two sites easy to manage Balanced Interactive custom created new JLM Wholesale graphics so that the two sites pages can use nearly identical web pages.